A company that sells brand name crayons is what you would expect to come to mind. But is there a business that’s trying to make it possible for people to work smarter and not just look like they have to do it constantly because they’re always in a battle to get those darn things onto the brush to get those little triangles to stick on the back of that piece of paper you’ve been working on for three hours? Yes, that is the purpose of Crayola.
As much as many of us like the feeling of satisfaction we get when we look at just one piece of business, the reality is that we get all excited, when really, it is this whole company working together. Crayola has the ability to help to propel companies into the forefront of creating a greater sense of purpose, and in the process of success.
The most important business to Crayollars is creating value for its customers and the future of the company at the front line of business. As part of the value creation process, the Crayollars product and operation set targets, sets goals, and drives a strategic vision that inspires employees and customers in a way that allows the company to deliver on those goals. New blog: We love seeing how Crayola employees create value and are able to get it implemented by their customers.
Creating value as a part of the employee’s strategy to improve employee engagement.
As one of Crayola’s most high-profile employees, I am a big believer that if we can use Crayola products to create a better awareness for our business, then we are all doing our part to make this a better day. Through Crayola’s commitment to its customers, we can use Crayola products to change the world a little bit more and bring us the profits we all deserve.
Crayola has created a world of product and production that has the ability to impact lives, create value, and improve profitability. But more importantly, a company whose purpose is to help others create that value. I believe there are many people working in this company today that truly are doing more to make a difference than maybe you think. New blog: We introduce a few Crayola employees that we believe you should know.