Most people don’t enjoy being called white, just as most don’t enjoy being called black. According to research from Google, people who are asked to name their brand, category, or company are less likely to name themselves when they do so than those who are told they have a name. However, black and white brands are even more popular according to the research. To create the ideal brand for your audience your company should take into consideration the following: 1.
According to the research a third of people would change their company name according to their gender category. These same people will go to great lengths to make their brand or category sound unique. New blog: The same research found that in terms of name recognition, blacks are more likely to be found using “White.
That said, according to a survey conducted by Marketing Sherpa, Black marketers have seen a drop in name recognition in the last two years. While their counterparts in Hispanics continue to use their names, marketers for Latin and Asian markets are more likely to follow the trends of their Asian counterparts. Old blog: When asked how they would describe your brand, the most common category respondents selected was ‘the brand I created’.
According to the Marketing Sherpa survey, there was a marked decrease in Hispanic name recognition over the last two years, perhaps a result of the recession. Hispanic marketers are also seeing a large drop in the use of their respective brands.
According to a study by marketing consultant Gary Vaynerchuk, marketers have a choice as to whether or not they want to embrace a minority. According to Vaynerchuk, if they do, “It will be either ‘for the kids’ and ‘for the grandchildren of the next generation’ or ‘for the grandchildren of yours.
Vaynerchuck thinks the kids of the next generation will likely not want to associate themselves with a minority brand. According to a recent study, 60% of Black people, 55% of African-Americans, 36% of Latinos, and 30% of Asians would like to affiliate with a minority brand.
“It’s a whole different world out there”, so, if you’re going to embrace a minority brand, you better give thought to your name. If you were the youngest kid and loved soccer, why doesn’t the name you are called still play a large factor in how you rate in the eyes of peers? Old blog Not only do people prefer to work with names they can relate to, they also prefer to see themselves in their company name.
The best way to increase the probability of your name being used is by using the same name as everybody else. That is, if your name is John Old blog the next person you will be talking to will probably know your name.