So, you’ve got your ICO rolling and want to raise the maximum amount of capital possible. Why not make it easier for people to buy more of your tokens by making them aware of how great this opportunity is? Let’s talk about how you can promote your ICO and cryptocurrency in a way that will get people invested.
How do I get my token listed on an exchange?
How do I raise awareness for my crowd sale?
What can I do to capture the attention of potential investors?
Do this BEFORE promoting your ICO!
1. NO LOWER THAN 67% FUNDING GOAL
If you are looking to raise the absolute maximum amount of capital you can on a token sale, try to meet a minimum funding goal of 67%. This is an industry standard for most ICOs and allows investors the opportunity to purchase tokens at discounted rates over the course of time. In order to lower your funding goal, you have to increase your minimum investment amounts, which will result in fewer people participating. Additionally, if investors start feeling that they may not be able to liquidate their tokens after the crowdsale has begun (i.e., it is not yet listed on an exchange) they could become discouraged and withdraw their funds before the sale even begins.
2. GET THE WORD OUT EARLY
The best time to have people invest in your ICO is early on. The longer a person waits to invest, the less likely they are to purchase tokens at the discounted price. Many ICOs try to find ways to generate hype weeks before their crowdsale even begins. The trick is – how do you do this without scaring investors away? We’ll discuss some strategies below about guest posting sites.
3. GET THE WORD OUT FAR AND WIDE
Create a bounty program to incentivize people to spread the word about your ICO. There are many bounty programs out there and if you check their listings you’ll find something for just about every skill set out there. Organic marketing is key to raising awareness for your token sale, but it can get costly so reaching out to both experienced digital contractors as well as volunteers will be important for most ICOs.
4. CREATE CONTENT ABOUT YOUR DISRUPTIVE TECHNOLOGY
A good way to do this is by creating different videos that each highlight a specific function or characteristic of your technology in addition to an explainer video that outlines the entire platform in broad strokes. More details and information about the technology will be available on your website, however.
5. USE BLOCKCHAIN TOKEN DESIGNS
A tremendous way to garner attention for your token sale is by using a specific type of cryptographic token called a blockchain token for Link Building. These tokens are designed very specifically around the functionality of your platform, which can give people some insight into what it could potentially offer in terms of functionality or features. People may not see what your platform evolves into after its development, but they can definitely see how it might function at the present moment.
6. IMPORTANT – MAKE THE PROCESS AS EASY AS POSSIBLE
Sometimes the greatest way to receive investment capital is by facilitating a project that is relatively simple to follow. A simple application for Windows, for example, can speak volumes about the platform or app that it provides. If you’re using a utility token, like the Ethereum token (ETH) it will be important for people to understand that they don’t need to keep track of any private keys but instead trust in the transparency and trustworthiness of the block chain. This can help ease investors into your world by providing value as soon as possible.
7. CREATE A VIRTUAL PRE-ICO TOKEN SALE
People love free things and if you can create a buzz around a unique pre-ICO token sale, you might be able to capture the attention of those who won’t be able to purchase tokens during your crowdsale. You might even want to reward those who are most active in the community by allowing them to invest first. Additionally, you may want some kind of early access app which facilitates participation in the token marketing sale as well as provides information about your project as it develops.
8. ASK PEOPLE TO INVEST IN YOUR ICO THROUGH CROWDSOURCING
When you need to raise large amounts of capital in order to get your company off the ground, you might want to consider crowdsourcing from others. You might ask those who are actually interested in your project, those who have the skills necessary for implementation and those with a wide network of connections. Social media platforms like Reddit and even Facebook can allow you to see what kind of people other people might know that would be willing to invest in your ICO. You can also post on platforms like LinkedIn and make your content public.
9. GET A TRUSTED BLOCKCHAIN PROFESSIONAL
You might also want to consider hiring a professional who has experience in the industry, someone who can talk you through the entire process and help you make sure your ICO is running according to plan. It is important to be aware that some people may try to take advantage of your lack of experience and sell you services you do not need. Try to find someone that offers real value and don’t just hire anyone.