It even ranks lower than iMessage with 32.9% of people using the Apple messenger every month. Instagram, Facebook, and WhatsApp are the three most-used social media apps in Singapore. WhatsApp is the number one social media platform in Singapore in 2022, with 83.7% of internet users between 16 and 64 years old using the app. Facebook Messenger is in fifth place with 46.6%, which shows a clear preference for the green messaging app. The latest messaging app usage statistics show that WhatsApp has more than two billion users worldwide, Facebook Messenger close to one, while WeChat now counts 1.2 billion. We’ve put together a global overview of messaging apps usage statistics.
Web traffic is among the top two most-common measurements of success for content marketing strategies. 80% of video marketers claim that video has directly increased sales. 56% of fishing rod genshin marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Website is the #2 channel used in marketing, behind social media.
WeChat is not only popular within China, but generally popular for Chinese users worldwide. 100 million Chinese citizens use the app outside of the country’s borders. This might sound trivial at first, but is important to understand if you are trying to reach out to Chinese travelers or expats via messaging apps. Looking at which app in India has the most monthly active users, WhatsApp is also leading the pack, ahead of the Facebook Messenger, which is in fifth place as the second most-used messaging app. In Cambodia, everyone from tuk-tuk drivers to Prime Minister Hun Sen prefers to send voice notes instead of messages.
In October, the “Swipe to Reply” option was added to the Android beta version, 16 months after it was introduced for iOS. Voice calls between two accounts were added to the app in March and April 2015. On February 24, 2009, he incorporated WhatsApp Inc. in California. However, when early versions of WhatsApp kept crashing, Koum considered giving up and looking for a new job. Half a billion WhatsApp accounts use the WhatsApp Status feature every day.
In early 2020, WhatsApp launched its “dark mode” for iPhone and Android devices – a new design consisting of a darker palette. In March, WhatsApp partnered with the World Health Organization and UNICEF to provide messaging hotlines for people to get information on the 2019–2020 coronavirus pandemic. In the same month WhatsApp began testing a feature to help users find out more information and context about information they receive to help combat misinformation. On November 10, 2016, WhatsApp launched a beta version of two-factor authentication for Android users, which allowed them to use their email addresses for further protection. Also in November 2016, Facebook ceased collecting WhatsApp data for advertising in Europe. Later that month, video calls between two accounts were introduced.
Unlike many other European countries, France’s most-used messaging app is not WhatsApp, but the Messenger from Meta. 59.5% of internet users aged 16 to 64 use the messenger from Meta, whereas only 55.7% use WhatsApp. The distribution of messaging apps is therefore more evenly split between different services. By April 22, 2014, WhatsApp had over 500 million monthly active users, 700 million photos and 100 million videos were being shared daily, and the messaging system was handling more than 10 billion messages each day. With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business’s success.